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Impact on the Midlands

Economic Impact

Since the first Festival in 2000, its economic impact on the Midlands has been approximately $5,000,000 each Festival year. The Festival alone spends $600,000 annually with area businesses who provide services and products to the event. Impact studies conducted for the Festival did not use multipliers as this formula frequently results in inflated economic impact numbers.

2005 MarketSearch Survey Highlights

Despite inclement weather, over 45,000 people attended the Festival in 2005.


58% of Festivalgoers indicated that they would have a meal at a Columbia area restaurant at least once during the event.


14% indicated that they would stay at a local hotel or motel?up 11% from the previous year.


27% traveled more that 50 miles to attend the Festival.


Festivalgoers from 26 states, as well as Canada and Guam, attended the Festival.


The audience was ethnically diverse: African Americans and other minorities represented more than two out of five (42%) attendees, up from 35% in 2004.

Non-Profit|Community Group Impact

Each year, community organizations run the beverage stations, gateways and Festival merchandise booths. Over $100,000 has been generated by civic groups to support their work since 2000.


Economic and Community Impact

Awards and Recognition

Foundation Board

Advisory Board


Festival Poster Artist




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